72% of Customers Act
40% of Buyers Form An Opinion
70% Loss Of Potential Clients
Reputation management refers to the process of constructing a positive online business identity (as mentioned above). As of 2018, its primary focus is social media websites and their business rating and review systems. Using user input, these platforms aggregate reviews from customers to display a comprehensive average rating between 1 and 5 stars. The higher your rating, the better your business – or so the theory goes.
A poor rating damages your prospects in more ways than one. Not only will you have fewer visitors and customers, but you’ll also lose out on potential clicks through to your site, damaging your Google page ranking metrics and further reducing your online visibility. Reputation management aims to not only reduce the number of bad reviews a business receives, but increase the number of positive ones as well.